EM not as a capability but as a resource that enables capabilities.
Market turbulence affects market orientation and the strength of market orientation’s effect on performance. No convincing evidence for these relationships was found (Jaworski and Kohli 1993; Slater and Narver 1994). Slater and Narver asserted that market orientation is a product of culture, not external market forces.
METHOD
Sampling Frame and Mailing Procedure
Data for the study come from a direct mail survey of top marketing executives drawn from a nationwide sample of manufacturing and service organizations. The mailing list of 2,000 companies was acquired from Dun & Bradstreet.
The sample was randomly drawn. Half of the sample was specified to be firms with more than $500 million in annual revenue an
product is produced.
Let’s take the vehicle industry as an example. In 1989, Toyota motors concluded that they could not enter the premium market through their brand image of high performance via price. The premium market consisting of Mercedes Benz, Rolls Royce, and Ferrari, required high performance, outstanding service, and foremost, a strong brand name. Hence, Toyota motors used a new bra
1. Introduction of Toyota & History
1933년 도요타 자동직기 제작소 내에 자동차 사업부 설치로 최초로 자동차 사업에 뛰어 듬
1937년 자동차 제조 회사로 독립(도요타 키이치로)
1938년 현재 도요타 시에 공장설립
1950년 ‘크라운’과 ‘코로나’로 성장
1953년 Toyota production system
1959년 대
1. Introduction
As of September 2007, the iPod had sold more than 150 million units worldwide making it the best-selling digital audio player series in history. There’s no one who doesn’t know about the iPod and its service, iTune. We wanted to know what brought this huge success, and how they conducted its extension program to the world market.
2. iPod & iTune
2.1 Product
iPod is a
performance. This analysis will begin with a brief introduction of the company, followed by an overview of the US automotive industry, based on Porter’s Five Forces Model. In the second part, we will discuss the characteristics of the US auto market and Hyundai’s competitors. The next section will be about the specifics of Hyundai, i.e. the products, and competitiveness in different market se
2) 노동생산성 5개 (labour productivity)
① WLU per employee : 고용인당 WLU
② total revenue per employee : 고용인당 전체수익
③ value added per employee : 고용인당 부가가치
④ value added per unit of staff plus capital costs : 직원과 자본 비용단위당 부가가치
⑤ value added per unit of staff costs : 직원 비용단위당 부가가치
1. 생산적 행동의 정의 (Defining Productive Behavior)
2. 직무 수행 (Job Performance)
3. 업무 수행의 측정 방법 (Measurement of job performance)
4. Determinants of Job performance (직무 수행 결정요인)
5. 조직 내 시민의식행동(OCB)
6. 조직 혁신 (Innovation in Organization)
조직 내 생산적 활동
1. 생산적 행동의 정의 (Defining Productive Behavior)
: 조직의 목표와 골(goal)에 긍정적으로 기여하는 종업원의 행동.
: 직무수행, OCB, 혁신. 세 가지로 나눌 수 있다.
2. 직무 수행 (Job Performance)
1. 직무 수행의 정의
: 종업원들이 직장에서 하는 행동 중 조직의 목표에 기여
To analyze ZARA supply chain, it is interesting to look closely at the product design, inventory management, evaluation of suppliers and vendors, logistics management, material management, time scheduling, information systems which are the main contributors in allowing Zara to offer cutting edge fashion at affordable prices.
It is also interesting to consider other key performance indicators of